How would one redesign the beloved and iconic La Croix cans for a more cosmopolitan clientele?
Streamers provide a sense of fun liveliness and avoid the cliche of bubble iconography endemic on sparkling water packaging.
MeanWhile the use of type, Gradient colors, icons and bold dark framing helps establish a modern aesthetic.
MOST CANS TRY TO HIDE THE SEAM.
THAT SEAMS LIKE A WASTED OPPORTUNITY.
They say puns are the lowest form of humor . . .
but I’m not a copy writer, SO HAH!
