ALEX ESSE | GRAPHIC DESIGN
ALEX ESSE | GRAPHIC DESIGN
A sampling of logo designs. The goal with each logo was to make use of a grid and geometry to inbue our designs with as much utility and versatility as possible.
The plant and bug logos applied this utility as each logo needed to be distinct despite the core elements of each logo having a unified appearance.
Three birds logos tested this approach to its limit as the fundamental design needed to carry over across at least three different types whilst leaving the door open for additional permutations.
Cupcake castle involving incorporating two very different concepts into a single logo. The challenge was to ensure the logo read as both a cupcake and a castle whilst working as a unified design.
The arrangement of logos in varying sizes is meant to show how they maintain their visual clarity even when shrunken down.
